4 insightful tweets from #BISummit Dallas

The Brand Innovators Summit stopped by Dallas on October 12, 2017. It was a valuable event for marketers in Dallas. We heard from speakers from AT&T, State Farm, Mary Kay, Yum! Brands, Mimi’s Café, On the Border, and Ted Rubin.

The audience took to Twitter to share insights heard from the stage. Below are my favorite four tweets from the event.

Ted Rubin served as the master of ceremonies. John Stancliffe pointed out two qualities that I also admire in Ted, his candor and insights.

Ivonne Kinser reminded us that the most valuable tool for getting noticed is… drum roll, please… CREATIVITY.

Randall Hall from AT&T gave us a sneak peek into the future of entertainment.

Ashley Zickefoose from On the Border emphasized focus. Her story about avoiding the “cheeseburger-enchilada-pizza” effect reminded me of Jeffrey Immelt’s article in Harvard Business Review.

The next day, Brand Innovators flew to Minneapolis. If you search Twitter for #BISummit, you’ll see thousands of tweets from summits around the United States. If the event comes to your area, I recommend going. I know I will next time they’re in Dallas.

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