What is lead decay?

Lead decay is not tooth decay
Lead decay can be prevented by closing the time gap at the beginning of the sales journey.

It was early May 2014 in San Diego. I stepped outside for some fresh air. The 77 degree Santa Ana winds carried a whiff of the wild fires from the east. I was having a moment with the earth. Then my iPhone went “blop blep.” I looked down. It was a message from LinkedIn.

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B2B Marketing Blunder #2

A stock & custom promotional display catalog arrives in David’s mailbox. But, David’s in interactive advertising and will never need to buy those products. They could have figured that out by crawling engeljournal.com, which they already had on file.

Now, David will have to discard that catalog. It’s sad to see a tree die in vain.