The Brand Innovators Summit stopped by Dallas on October 12, 2017. It was a valuable event for marketers in Dallas. We heard from speakers from AT&T, State Farm, Mary Kay, Yum! Brands, Mimi’s Café, On the Border, and Ted Rubin.
The audience took to Twitter to share insights heard from the stage. Below are my favorite four tweets from the event.
Ted Rubin served as the master of ceremonies. John Stancliffe pointed out two qualities that I also admire in Ted, his candor and insights.
Three weeks ago, I told a teacher of mine that I was working on a thought leadership project. “What makes a thought leader?” he asked.
His challenge led me to search for a common thread. I studied titans like the IBM Institute for Business Value, Think with Google, and the US Federal Reserve. Then, I discovered what they had in common. Each changed a predominant question in their field.
Lowell McAdam, the CEO of Verizon, told analysts, “This is going to be one of those if-you-build-it-they’ll-come moments…” He was explaining at the JP Morgan Technology, Media and Telecom conference why Verizon plans to keep investing in microcells and attaching them to buildings.
It’s the same reason John Donovan told analysts at the Citi Technology, Media and Telecommunications Conference why AT&T was boosting its network capacity. When network speeds get faster, new technologies spring up to consume that speed. According to Donovan, “5G is different because its performance is so much better that it’s going to enable a whole bunch of new-to-the-world use cases, whether it’s live maps, autonomous cars, virtual reality.” We are indeed witnessing an if-you-build-it-they’ll-come moment for telecom.
Can entrepreneurs make great employees? Randy Skattum, Global Marketing Communications Director for Celanese – a Dallas-based, Fortune 500 diversified materials company – thinks so.
I sought Randy’s advice about integrating my entrepreneurial skills into a big company. Here’s what Randy had to say about my career pivot.
Eisaiah: Great to meet you, Randy. What has been your experience with entrepreneurship?
I started my career in strategic consulting. In that business, you have to be an entrepreneur. You are selling yourself as a solution to colleagues and clients.
Your intellectual capital is your product – your skills, your network, and your experience. You put that capital to work – and if successful – you continue to grow in your capabilities across projects and leverage your investments in yourself with new opportunities.