Since we already had a Robot Inside, we wanted to give people a glimpse into the other things that were going Inside of Mobile+Positive.
The home page of inside.mobilepositive.com featured simple, free lists.
To retrieve the free data, a user had to subscribe to the list by typing his/her email into the box.
After subscribing to the list, the user received access to download it. He/she also was emailed changes to the list in real-time.
The strategy behind the email subscription component was to keep our brand top of mind–while also providing useful data that the user requested.
A good rule to live by in Email Marketing is keep your emails as transactional as possible–meaning send specific information for that user not bulk mail.