Inside Mobile+Positive

Since we already had a Robot Inside, we wanted to give people a glimpse into the other things that were going Inside of Mobile+Positive.

The home page of featured simple, free lists.
Inside Mobile+Positive

To retrieve the free data, a user had to subscribe to the list by typing his/her email into the box.
Adult - Alexa Top Sites with Mobile - Inside Mobile+Positive copy

After subscribing to the list, the user received access to download it. He/she also was emailed changes to the list in real-time.
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The strategy behind the email subscription component was to keep our brand top of mind–while also providing useful data that the user requested.

A good rule to live by in Email Marketing is keep your emails as transactional as possible–meaning send specific information for that user not bulk mail.


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