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EISAIAH ENGEL

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creative direction

advertisingcreative directionessence

Nail the first draft, you creative director… you

Creative people don’t like being told what to do. They don’t like their work criticized. They’re typically iconoclasts, which is why they sought a career as a designer (copywriter, or whatever) in the first place.

That said, it’s still possible to nail the first draft without making them totally hate you.

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1 Comment October 23, 2011 Eisaiah Engel
 

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