The average consumer in the United States has 1.65 phone numbers. Here is how I crunched the numbers:
|Landlines for every 100 U.S. people||38|
|Population of U.S.||319,000,000|
|My calculated landlines in the U.S.||121,220,000|
|Mobile subscribers in U.S. by top 7 carriers||406,375,000|
|Mobile + landlines divided by population||1.65|
This 1.65 figure is valuable for forecasting the impact of duplicate data in a customer relationship management system (CRM) like Salesforce.com.
Why did I calculate this?
Today, in a co-working office called GeniusDen, I met a gentleman whose lead generation agency is tasked with generating leads for a healthcare services company.