4 insightful tweets from #BISummit Dallas

The Brand Innovators Summit stopped by Dallas on October 12, 2017. It was a valuable event for marketers in Dallas. We heard from speakers from AT&T, State Farm, Mary Kay, Yum! Brands, Mimi’s Café, On the Border, and Ted Rubin.

The audience took to Twitter to share insights heard from the stage. Below are my favorite four tweets from the event.

Ted Rubin served as the master of ceremonies. John Stancliffe pointed out two qualities that I also admire in Ted, his candor and insights.

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I’m on a content marketing roll

I’ve been on a content marketing kick lately. It all started when I was scratching my head about how to spice up our “Call Your Concierge ASAP” campaign and an AdAge email for the Going Native: Content Marketing Strategies report came across my desk. Needless to say, I bought it.

Page 14 mentions a Nielsen study, commissioned by Virgin Mobile in 2012, that showed 150% brand lift in consumers who had seen content sponsored by Virgin Mobile. I thought, “that’s exactly what we need.”

And so my fellow concierges and I have begun writing content that answers doctors’ most basic questions. Questions like, “How do I remove a bad review?” When doctors type these questions into Google, we want to provide the answers.

I’d appreciate any comments or insights you might have about content marketing.