The Tipping Point is a business book that sold 2.5 million copies. In it, author Malcolm Gladwell pitches a theory on epidemics called the Tipping Point. This blog post attempts to reverse engineer the process Gladwell took to explain his idea.
Explaining an idea is hard. My favorite articles on the Engel Journal blog are ideas, and readers often ignore them. Reflecting on my work, I asked, “What can Gladwell teach me about selling my ideas?” I found the answer in the opening pages of the Tipping Point.
Here are three steps Gladwell took to lead readers through his theory on epidemics:Continue reading