Some time gaps need to be expanded, not closed

Only a few Dallas drivers follow at a two-second stopping distance. Maybe this is why I crawl past two and three accidents every day on my way to work.

Generally, my blog is about designing business-to-business (B2B) marketing that shortens the customer journey. This takes focus and mental energy. Accident-related traffic erodes mental energy. Today at Toastmasters, I raised the issues of following too closely and distracted driving.

My assignment from the competent communication manual was Speech 2: Organize Your Speech. Below is the transcript.

Speech: While Driving, Keep Distance

Thank you for that warm introduction, Mr. Toastmaster.

Good morning! Last week, I left my house at 6:15am to drive to our meeting. Five minutes into my drive, brake lights lit up all around me.

A firetruck was blocking the fast lane on the 30. Ambulance and police lights flashed. There was a car wreck. I got onto the 635 freeway. Five minutes on the 635 freeway and the scene repeated itself. I passed the second accident. As I was taking the off-ramp, I found myself admiring a dark green, sleek Jaguar – as it cut me off.

I pulled into the parking lot here at Denny’s and breathed a sigh of relief. This story happened last Wednesday, but it happens every day in Dallas.

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Recording of my Dreamforce 2014 Session

The recording of my Dreamforce 2014 session is available here: http://dreamforce.vidyard.com/watch/zHOrO2GSwZO0-a6JSYEm6A

The session was titled, “Top 10 Adoption Tips for Small Business Success.” The speakers were me, Damian Mogavero and Melissa Botelho.

Speaking at Dreamforce was a great experience. I’m grateful to Salesforce for inviting me as a guest!

I’m speaking at Dreamforce 2014

This will be my first Dreamforce. I hear that it’s an epic event. I am very honored to one of the speakers.

If you are going to be there, be sure to look me up. I will be speaking Monday and Wednesday around 12 o’clock at the Marriott. My speech will be on the “Top 10 Adoption Tips for Small Business Success.”

I’ll be sharing the stage with two amazing speakers: Damian Mogavero, CEO of Avero, and Melissa Botelho, Senior Success Manager at Salesforce.

InsightSquared is recommending our session here: http://www.insightsquared.com/df14/#ufh-i-28073152-meet-the-speakers-behind-the-sessions. It was very nice of them to give me some attention.

Salesforce tells me that the session is going to be recorded and posted on YouTube later. If you’re interested in seeing how Review Concierge uses Salesforce, be sure to check around November/December on Salesforce’s YouTube channel.

I’ve been dieting and running 4 miles a day so I can look good and be in my best shape by the time I get to Dreamforce. Hopefully all that hard work will pay off. Just kidding. Wish me luck!

I wish you all great success with Salesforce.

David Engel and Dan Johnson learning about computers
Photo: How we really use Salesforce at Review Concierge.