Designed in the summer of 2010, Press Pass was a mobile news syndication service. We designed it to build an email subscriber base for our ad agency. I served as creative director & copywriter on the project. Jed Bridges did the design.
The actual emails looked like the pres pass in the sign up form. They were formatted for mobile, and automatically generated with RSS/Mailchimp.
Here is the bright eyed, bushy tailed 2010 version of myself talking about the details of how it works.