Mobile+Positive was designed to help ad salespeople predict which companies needed to purchase mobile advertising media. The benefit to the salesperson would be spending less time with lookers–and more time with buyers.
This was the video on the homepage. It was my first go at kinetic typography.Thanks to Gary Dumbhill for the art & production.
No stock images were used in the making of Mobile+Positive. Below is a custom illustration done by the brilliant Mark Legget.
Many people contributed to this project. My #1 co-conspirator was Alek Nowak. Thanks for all your relentless coding & designing & perfecting. You are a true artist.
I learned a tremendous amount of lessons from creating and marketing Mobile+Positive. The biggest lesson that I learned is that customers must instantly know how to use your product–just by looking at it. Though I received a number of high compliments for the product’s original design and art work, Mobile+Positive was anything but intuitive.
Whoops. I won’t make that mistake again.
LAUNCHED: February 2012. DEFUNCT: July 2012