My friend Nicholas Mac Connell says that, “People read to answer questions.” Maybe this also explains why people visit the 10 most popular websites according to Quantcast.
Here are the questions that I think the top 10 websites answer.
| RANK | SITE | QUESTION ANSWERED |
|---|---|---|
| 1 |  google.com |
What answer? |
| 2 | youtube.com |
What story? |
| 3 | facebook.com |
What person? |
| 4 | msn.com |
What news? |
| 5 | bing.com |
What answer? |
| 6 | yahoo.com |
What news? |
| 7 |  amazon.com |
What tool? |
| 8 | twitter.com |
What person? |
| 9 | ebay.com |
What trade / deal? |
| 10 | yelp.com |
What opinion? |
After adjusting for duplicates, we get the seven (7) most popular questions in the U.S. that drive people to websites on both desktop and mobile devices:
- what answers?
- what news?
- what people?
- what stories?
- what tools?
- what trades / deals?
- what opinions?
Quantcast also offers a mobile only list of their top websites. Here are the questions that I think the top 10 mobile websites answer.
| RANK | SITE | QUESTION ANSWERED |
|---|---|---|
| 1 | buzzfeed.com |
What story? |
| 2 | yelp.com |
What opinion? |
| 3 | littlethings.com |
What story? |
| 4 | wikia.com |
What story? |
| 5 | Hidden profile |
|
| 6 | vice.com |
What story? |
| 7 | urbandictionary.com |
What answer? |
| 8 | Hidden profile |
|
| 9 | answers.com |
What answer? |
| 10 | sbnation.com |
What game? |
When we remove duplicates, we get the four (4) most popular questions in the U.S. that drive people to mobile websites:
- what stories?
- what answers?
- what opinions?
- what games?
Human nature begins to show itself when we bucketize the most popular websites by the questions they answer. According to Ray Dalio, human nature is the driving force behind the market. Therefore, companies seeking to beat the market should hire marketers who can redirect the top questions asked by human nature through the companies’ own products and services.
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