The phrase “Barnacle SEO” means riding along on another website’s SEO.

For example, if your business is in a competetive market, like Plastic Surgeons in Beverly Hills, it could cost anywhere from $500 to $2,000 per month to get ads in Google. To rank organically, it could take $10,000+ before you see results with regular SEO. Barnacle SEO is something that a Plastic Surgeon in Beverly Hills could do right now for less than $150 per month.

Barnacle SEO is a portion of a marketing communications portfolio that is low risk / steady growth. Over the long term, it can be used to balance your more high risk investments in lead generation.