Black Friday 2010 brought e-commerce sales of $648 million (Comscore). In 2016, that figure rose to $3.34 billion (Adobe), a 415% increase. Mobile has played an increasing role on Black Friday. It accounted for 36% of this year’s online sales.

Back in 2010, I was impressed when a retailer had a mobile website. I led a study with Luth Research that revealed only 22.8% of top retailers had them.

I kept some screenshots from my 2010 study. I have put them side-by-side with screenshots from today. Oh, how mobile commerce has changed!

Newegg realized not everybody was THAT excited about apps:

 

Dell.com improved their creative:

 

Popcorn Factory found their lost .JPG, .PNG and .GIF files:

 

Williams-Sonoma had it going on… and they still do:

 

Crutchfield uses click-to-call which still helps sell expensive purchases:

 

Fossil.com has stayed up with the times:

When I grabbed these screenshots, Branding Brand was lighting up the mCommerce blogosphere. That was six years ago. Branding Brand is still a leading agency, and I am placing their November 2016 – Top 10 Retail Trends into this “time capsule.” When we open it again in 2022, which trends do you think will still be popular?