If you walked by my office in 2015, chances are you would overhear me saying, “It is ok, doctor, that you have this 1 bad review—”
Perfect 5 star ratings are not believable. Now, I have proof! Thanks to Nick Kolenda in What I Learned from Analyzing 12 Million Customer Reviews.
If you worry about negative reviews, take solace in Nick’s tips:
Nick backs up each tip with academic research, and he includes links.