A 1 star review is OK – sometimes

Credit: Ryan McGuire

If you walked by my office in 2015, chances are you would overhear me saying, “It is ok, doctor, that you have this 1 bad review—”

Perfect 5 star ratings are not believable. Now, I have proof! Thanks to Nick Kolenda in What I Learned from Analyzing 12 Million Customer Reviews.

If you worry about negative reviews, take solace in Nick’s tips:

Nick backs up each tip with academic research, and he includes links.

Nowadays, I am on the consumer side of online reviews. I am going to follow Nick’s tips and wait for those useful, funny and cool votes to roll in.

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