On my 29th birthday in 2015, I rebranded from David Engel to my middle name, D. Eisaiah Engel. There are three reasons for the change:
- When you type ‘David Engel’ into Google, there is a successful broadway actor and plenty of lawyers, professors and doctors all competing for placement in the SERP (SERP is an acronym which stands for: search engine results page). I am all for competition, but there are too many awesome people named David Engel. This was not one that I could win.