Habit is tech

Golden hamster running in a wheel, depicting the concept of habit
Hamster Wheel” by sualk61 is licensed under CC BY-NC-ND 2.0.

In 2010, I started a company that forever impacted how I approach product marketing. The company sold data, specifically sales prospecting lists for B2B marketing technology companies. Instead of simply delivering CSV files, our data was packaged in a web app that customers could use to interact with the data. The interface was original. Early feedback from customers indicated they were eager to use it. But, the heat was about to rise.

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Tap Monopoly Mindshare


Bring logos to life by tweaking objects that people are already familiar with.

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