GIF in Udemy email—got my attention

GIF with popsicle melting over Udemy Logo
Animated image from a Udemy email “Last chance to treat yourself to a new skill at 30% off.” Message to Eisaiah Engel on June 17, 2016.

Email is 43 years old. GIF is 29. As much as these two get around and despite the age difference, you’d think they would have found each other… fallen in love… and made animated email babies a lot sooner. At least what’s what I thought when I opened the above email on June 17, 2016.

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Tiny email line that got a 23% response rate

B2B Copywriter David Eisaiah Engel's 23% response voicemail/email tacticBack in April 2009, I worked in B2B telephone sales. I found that this email tag line – when combined with a voicemail – would average a 23% response rate on the first call… on a COLD CALL. Continue reading