Three weeks ago, I told a teacher of mine that I was working on a thought leadership project. “What makes a thought leader?” he asked.
His challenge led me to search for a common thread. I studied titans like the IBM Institute for Business Value, Think with Google, and the US Federal Reserve. Then, I discovered what they had in common. Each changed a predominant question in their field.
I just created the writing app your content marketing team needs to create thought provoking blog posts that stand apart from your competition. My app, named Rudyard Kipling after the system of writing, frees up your company’s experts to focus on sharing insights while writers focus on wordsmithing.
The writing app works by dividing the labor of writing an article into six steps: