The Brand Innovators Summit stopped by Dallas on October 12, 2017. It was a valuable event for marketers in Dallas. We heard from speakers from AT&T, State Farm, Mary Kay, Yum! Brands, Mimi’s Café, On the Border, and Ted Rubin.
The audience took to Twitter to share insights heard from the stage. Below are my favorite four tweets from the event.
Ted Rubin served as the master of ceremonies. John Stancliffe pointed out two qualities that I also admire in Ted, his candor and insights.
Three weeks ago, I told a teacher of mine that I was working on a thought leadership project. “What makes a thought leader?” he asked.
His challenge led me to search for a common thread. I studied titans like the IBM Institute for Business Value, Think with Google, and the US Federal Reserve. Then, I discovered what they had in common. Each changed a predominant question in their field.
Lowell McAdam, the CEO of Verizon, told analysts, “This is going to be one of those if-you-build-it-they’ll-come moments…” He was explaining at the JP Morgan Technology, Media and Telecom conference why Verizon plans to keep investing in microcells and attaching them to buildings.
It’s the same reason John Donovan told analysts at the Citi Technology, Media and Telecommunications Conference why AT&T was boosting its network capacity. When network speeds get faster, new technologies spring up to consume that speed. According to Donovan, “5G is different because its performance is so much better that it’s going to enable a whole bunch of new-to-the-world use cases, whether it’s live maps, autonomous cars, virtual reality.” We are indeed witnessing an if-you-build-it-they’ll-come moment for telecom.
Can entrepreneurs make great employees? Randy Skattum, Global Marketing Communications Director for Celanese – a Dallas-based, Fortune 500 diversified materials company – thinks so.
I sought Randy’s advice about integrating my entrepreneurial skills into a big company. Here’s what Randy had to say about my career pivot.
Eisaiah: Great to meet you, Randy. What has been your experience with entrepreneurship?
I started my career in strategic consulting. In that business, you have to be an entrepreneur. You are selling yourself as a solution to colleagues and clients.
Your intellectual capital is your product – your skills, your network, and your experience. You put that capital to work – and if successful – you continue to grow in your capabilities across projects and leverage your investments in yourself with new opportunities.
Only a few Dallas drivers follow at a two-second stopping distance. Maybe this is why I crawl past two and three accidents every day on my way to work.
Generally, my blog is about designing business-to-business (B2B) marketing that shortens the customer journey. This takes focus and mental energy. Accident-related traffic erodes mental energy. Today at Toastmasters, I raised the issues of following too closely and distracted driving.
My assignment from the competent communication manual was Speech 2: Organize Your Speech. Below is the transcript.
Thank you for that warm introduction, Mr. Toastmaster.
Good morning! Last week, I left my house at 6:15am to drive to our meeting. Five minutes into my drive, brake lights lit up all around me.
A firetruck was blocking the fast lane on the 30. Ambulance and police lights flashed. There was a car wreck. I got onto the 635 freeway. Five minutes on the 635 freeway and the scene repeated itself. I passed the second accident. As I was taking the off-ramp, I found myself admiring a dark green, sleek Jaguar – as it cut me off.
I pulled into the parking lot here at Denny’s and breathed a sigh of relief. This story happened last Wednesday, but it happens every day in Dallas.
If you are a business to business (B2B) marketer, the chances are you have read Google’s research on micro-moments. You optimized your content for I-want-to-know moments. But are your salespeople arriving quickly enough when prospects want to talk to a human? This article is about closing time gaps between I-want-to-know and I-wanna-talk-to-a-human moments so you can convert more leads from your website.
Imagine 10 prospects are on your website right now. Each is typing her name, email, phone number and clicking ‘Contact me.’
Then what? iPhones will ding! Colleagues will knock on doors. By the end of the first hour, your sales people will people dial. And 9 out of the 10 prospects will hit ‘reject call’ according to this study from InsideSales.com.
Lead decay operates in the time gaps between I-want-to-know and I-wanna-talk-to-a-human moments. If you could close these time gaps, you could have a major opportunity to stop lead decay and grow sales. That is what a chatbot can do; this article shows you how.
How a B2B chatbot helps a real human
Step with me into a parallel universe –
You work in marketing for SureCourse Business Solutions, and I am a project manager in the marketing department for a bank in Dallas. Here is how your chatbot helps my bank become a customer:
Early this morning, I was running on the treadmill and listening to an economics lecture by professor Timothy Taylor.
He said the year 1870 kicked off our modern era of economic growth. If you take the Gross Domestic Product (GDP), a measure of productivity, of the richest countries in the world in 1870 and compare them to the poorest countries, the ratio is 9:1.
As I blogged on on February 28, I met a gentleman whose lead generation agency is tasked with generating leads for a healthcare services company.
I asked him, “Does your client have a master data management strategy?” The answer was no.
The client is a large organization. They have millions of records of legacy data in Siebel and they are migrating to Salesforce CRM and Pardot. This legacy data could be a great asset if the client had a master data management system in place. The client does not, and this poses a risk for the lead generation agency.