How can medium-sized and large enterprises grow their digital ecosystems? In December 2020, I published Innovation Casino, a book that proposes a new type of corporate venture capital fund to promote digital ecosystem innovation. Here, you can find a chapter-by-chapter summary of the book.
What’s in it for me? Beat the odds by diversifying your bets on innovation.
The book, Innovation Casino, uses its self-titled metaphor to describe the odds of generating financial returns from innovation so you can beat them. For decades, vertically integrated firms have made high-stakes bets on innovation. However, in the innovation casino, it is the players who bet big. Players think they will beat the odds, but few do. By taking a fresh look at your odds, you can retool your approach to win more frequently just as the house does in a casino.
Lowell McAdam, the CEO of Verizon, told analysts, “This is going to be one of those if-you-build-it-they’ll-come moments…” He was explaining at the JP Morgan Technology, Media and Telecom conference why Verizon plans to keep investing in microcells and attaching them to buildings.
It’s the same reason John Donovan told analysts at the Citi Technology, Media and Telecommunications Conference why AT&T was boosting its network capacity. When network speeds get faster, new technologies spring up to consume that speed. According to Donovan, “5G is different because its performance is so much better that it’s going to enable a whole bunch of new-to-the-world use cases, whether it’s live maps, autonomous cars, virtual reality.” We are indeed witnessing an if-you-build-it-they’ll-come moment for telecom.
In early 2010, I wrote a blog post called 2010:A Renaissance in Persuasion. I announced that I was on a journey to find better ways of advertising. I wrote, “perhaps [my findings] will be unlike anything we have called advertising before.” That is exactly what happened with Company Data Trees.