Ad Concept: Guess What Eisaiah Engel 17 years ago In a world of advertising sameness, I thought this would be an different concept to try. Although not specific, it could be narrowed down by calling out the audience like, “Hey dieters, guess what.” Grassroots Advertising With No Money DownDateMay 19, 2010In relation toCopywritingDefine: Big Idea in AdvertisingDateJanuary 16, 2010In relation toCopywritingOutlining is the most difficult step of the writing processDateJune 17, 2010In relation toCopywriting