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EISAIAH ENGEL

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advertisingbig ideasCopywritingfamous campaignsvideo ads

Define: Big Idea in Advertising

Big ideas are fresh and provoking ideas that hold a viewer’s attention.

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12 Comments January 16, 2010June 30, 2017 Eisaiah Engel
conceptsvideo ads

Ad Concept: Guess What

In a world of advertising sameness, I thought this would be an different concept to try.

Although not specific, it could be narrowed down by calling out the audience like, “Hey dieters, guess what.”

Guess What Banner Ad from David Engel's advertising copywriter portfolio

Comment November 9, 2009 Eisaiah Engel
 

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