Thought experiment: What is marketing?

Cow pasture with sunlight pouring over the mountains like in a dream
Credit: “dream” by Luigi Alesi is licensed under CC BY-NC 2.0 via Flikr.

Poof! The internet, TV, radio, cellphones, print and all other marketing tools have vanished in a flash. No modern media exists. How then does a company get the word out about its products?

I suppose that in our imaginary world a company would have to get people to share its products–at least verbally through conversation with another. The more target customers who receive word about a company’s products, the more sales a company receives.

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Why do people keep logging into sites like Facebook?

Social Media Websites

Many people are charting their life experiences on websites like Facebook, MySpace and Twitter.

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News Update: Mobile Intelligence Report is Out



The Mobile Intelligence Report allows marketers to see what their website looks like on mobile devices. So they can see what their mobile customers see.

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IML

Idea Markup Language Logo
“What if we could transform outlining into an intuitive process that made all the steps of writing flow together in harmony?” (June 17)

Idea Markup Language (IML) may do just that.

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Outlining is the most difficult step of the writing process

Steps of Writing
Too often writers get stuck because they’re skipping the outlining stage of the writing process.

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Grassroots Advertising With No Money Down

Advertisers can use this pay-per-performance, grassroots model to pass out samples with little to no cash upfront.

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Prospect Theory eMindset Explained

The Prospect Theory eMindset is a one page summary of Prospect Theory–chunked into simple facts, questions, and visualizations.View Prospect Theory eMindsetInformation is presented in parallel. Readers can jump around in whatever way “fits” their brain best. Many discover this is a faster way to learn than reading sentence by sentence.

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Sensory Headline

'How to save two hours per week' v. 'How to go home at 3:00pm next Mon'

Winning ads stimulate more than the intellect. Consider these two headlines.

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Decision Dyad

Sitting face-to-face in a dyad

David Engel and Greg Clowminzer use the dyad process to intimately define what every marketer is after–decision.

David: Tell me what a decision is.

Greg: A decision is a mental, strategic move, in order to avoid some future consequence.

David: Thank you. Tell me what a decision is not.

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David Engel’s Self Interview

March 29, 2010 – A young David Engel interviews himself about creativity, form and function in advertising.


David: So, what is an advertising inventor?

Engel: It’s my way of telling the world that I’m an advertising copywriter and inventor. Copywriters are known for creating beautiful, funny form. Inventors are fascinated with making things function better. My practice is to blend both form and function into my work.

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