Poof! The internet, TV, radio, cellphones, print and all other marketing tools have vanished in a flash. No modern media exists. How then does a company get the word out about its products?
I suppose that in our imaginary world a company would have to get people to share its products–at least verbally through conversation with another. The more target customers who receive word about a company’s products, the more sales a company receives.
Many people are charting their life experiences on websites like Facebook, MySpace and Twitter.
“What if we could transform outlining into an intuitive process that made all the steps of writing flow together in harmony?” (June 17)
Idea Markup Language (IML) may do just that.
Too often writers get stuck because they’re skipping the outlining stage of the writing process.
Advertisers can use this pay-per-performance, grassroots model to pass out samples with little to no cash upfront.
The Prospect Theory eMindset is a one page summary of Prospect Theory–chunked into simple facts, questions, and visualizations.
Information is presented in parallel. Readers can jump around in whatever way “fits” their brain best. Many discover this is a faster way to learn than reading sentence by sentence.
David Engel and Greg Clowminzer use the dyad process to intimately define what every marketer is after–decision.
David: Tell me what a decision is.
Greg: A decision is a mental, strategic move, in order to avoid some future consequence.
David: Thank you. Tell me what a decision is not.
March 29, 2010 – A young David Engel interviews himself about creativity, form and function in advertising.
David: So, what is an advertising inventor?
Engel: It’s my way of telling the world that I’m an advertising copywriter and inventor. Copywriters are known for creating beautiful, funny form. Inventors are fascinated with making things function better. My practice is to blend both form and function into my work.
