Thought experiment: What is marketing?

Cow pasture with sunlight pouring over the mountains like in a dream
Credit: “dream” by Luigi Alesi is licensed under CC BY-NC 2.0 via Flikr.

Poof! The internet, TV, radio, cellphones, print and all other marketing tools have vanished in a flash. No modern media exists. How then does a company get the word out about its products?

I suppose that in our imaginary world a company would have to get people to share its products–at least verbally through conversation with another. The more target customers who receive word about a company’s products, the more sales a company receives.

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News Update: Mobile Intelligence Report is Out



The Mobile Intelligence Report allows marketers to see what their website looks like on mobile devices. So they can see what their mobile customers see.

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IML

Idea Markup Language Logo
“What if we could transform outlining into an intuitive process that made all the steps of writing flow together in harmony?” (June 17)

Idea Markup Language (IML) may do just that.

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Prospect Theory eMindset Explained

The Prospect Theory eMindset is a one page summary of Prospect Theory–chunked into simple facts, questions, and visualizations.View Prospect Theory eMindsetInformation is presented in parallel. Readers can jump around in whatever way “fits” their brain best. Many discover this is a faster way to learn than reading sentence by sentence.

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Decision Dyad

Sitting face-to-face in a dyad

David Engel and Greg Clowminzer use the dyad process to intimately define what every marketer is after–decision.

David: Tell me what a decision is.

Greg: A decision is a mental, strategic move, in order to avoid some future consequence.

David: Thank you. Tell me what a decision is not.

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David Engel’s Self Interview

March 29, 2010 – A young David Engel interviews himself about creativity, form and function in advertising.


David: So, what is an advertising inventor?

Engel: It’s my way of telling the world that I’m an advertising copywriter and inventor. Copywriters are known for creating beautiful, funny form. Inventors are fascinated with making things function better. My practice is to blend both form and function into my work.

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