Sensory Headline

'How to save two hours per week' v. 'How to go home at 3:00pm next Mon'

Winning ads stimulate more than the intellect. Consider these two headlines.

Both were written for a time management system. Both explain the system’s main benefit: save two hours a week.

The second headline, however, takes a sensory approach with the phrases ‘go home’ and ‘3pm next Monday.’ These phrases will likely trigger memories of sight, sound and feeling in the reader.

What sights, sounds and feelings do you experience after each headline?

  • Very good post, being authentic and emotional a great way to connect with your audience

  • David,

    Very good post! Simple and to the point. Being sensual, being visceral, pulls the reader in. Every time.