Outlining is the most difficult step of the writing process

Too often writers get stuck because they’re skipping the outlining stage of the writing process.

Sensory Headline

Winning ads stimulate more than the intellect. Consider these two headlines.

The new David Engel Ad Portfolio is out. Thank you to all the fantastic clients who gave these ideas a chance to be born.

Here’s how to start the branding process without spending 5 months and $1,000,000.

As we start the 10’s, the landscape of advertising will become even more shaky for those who rely on “what used to work.”

I wrote this ad when the company’s sponsored golfer was winning the PGA Tour. That explains the visor.