Outlining is the most difficult step of the writing process

Steps of Writing
Too often writers get stuck because they’re skipping the outlining stage of the writing process.

Continue reading

Sensory Headline

'How to save two hours per week' v. 'How to go home at 3:00pm next Mon'

Winning ads stimulate more than the intellect. Consider these two headlines.

Continue reading

New David Engel Ad Portfolio

The new David Engel Ad Portfolio is out. Thank you to all the fantastic clients who gave these ideas a chance to be born.

What would you like to be known for?

A sharp pencil stands apart
Here’s how to start the branding process without spending 5 months and $1,000,000.

Continue reading


As we start the 10’s, the landscape of advertising will become even more shaky for those who rely on “what used to work.”

Leonardo DaVinci's toothed gears. DaVinci was also a painter, architect, mathematician...
2010: Time to discover new ways to help consumers make buying decisions.

Continue reading

Social Advertising

Let people make their own advertisements for your product in their Facebook pictures.

Photographer: Mickey van der Stap
Photographer: Mickey van der Stap

Continue reading

Energy Drink Game Changer

I wrote this ad when the company’s sponsored golfer was winning the PGA Tour. That explains the visor.