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EISAIAH ENGEL

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Writing Ads

conceptsCopywritingWriting Ads

Outlining is the most difficult step of the writing process

Steps of Writing
Too often writers get stuck because they’re skipping the outlining stage of the writing process.

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2 Comments June 17, 2010November 27, 2016 Eisaiah Engel
advertisingconceptsCopywritingsensoryWriting Ads

Sensory Headline

'How to save two hours per week' v. 'How to go home at 3:00pm next Mon'

Winning ads stimulate more than the intellect. Consider these two headlines.

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2 Comments April 16, 2010November 27, 2016 Eisaiah Engel
advertisingbig ideasWriting Ads

New David Engel Ad Portfolio

The new David Engel Ad Portfolio is out. Thank you to all the fantastic clients who gave these ideas a chance to be born.

1 Comment March 14, 2010 Eisaiah Engel
brandinginquiryWriting Ads

What would you like to be known for?

A sharp pencil stands apart
Here’s how to start the branding process without spending 5 months and $1,000,000.

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2 Comments February 19, 2010November 27, 2016 Eisaiah Engel
advertisingbrandingconceptsImaginationinventionuncommon mediaWriting Ads

2010: A RENAISSANCE IN PERSUASION

As we start the 10’s, the landscape of advertising will become even more shaky for those who rely on “what used to work.”

Leonardo DaVinci's toothed gears. DaVinci was also a painter, architect, mathematician...
2010: Time to discover new ways to help consumers make buying decisions.

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Comment January 4, 2010November 27, 2016 Eisaiah Engel
campaign ideascrowd sourcingfacebookImaginationsocial advertisingWriting Ads

Social Advertising

Let people make their own advertisements for your product in their Facebook pictures.

Photographer: Mickey van der Stap
Photographer: Mickey van der Stap

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4 Comments December 15, 2009November 27, 2016 Eisaiah Engel
beveragebig ideasWriting Ads

Energy Drink Game Changer

I wrote this ad when the company’s sponsored golfer was winning the PGA Tour. That explains the visor.

Comment November 3, 2009 Eisaiah Engel
 

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