Too often writers get stuck because they’re skipping the outlining stage of the writing process.
Winning ads stimulate more than the intellect. Consider these two headlines.
New David Engel Ad Portfolio
The new David Engel Ad Portfolio is out. Thank you to all the fantastic clients who gave these ideas a chance to be born.
What would you like to be known for?
Here’s how to start the branding process without spending 5 months and $1,000,000.
2010: A RENAISSANCE IN PERSUASION
As we start the 10’s, the landscape of advertising will become even more shaky for those who rely on “what used to work.”
Let people make their own advertisements for your product in their Facebook pictures.
Energy Drink Game Changer
I wrote this ad when the company’s sponsored golfer was winning the PGA Tour. That explains the visor.