A 1 star review is OK – sometimes

man-742766_1920
Credit: Ryan McGuire

If you walked by my office in 2015, chances are you would overhear me saying, “It is ok, doctor, that you have this 1 bad review—”

Perfect 5 star ratings are not believable. Now, I have proof! Thanks to Nick Kolenda in What I Learned from Analyzing 12 Million Customer Reviews.

Continue reading

3 Steps to Pitch an Idea like Malcolm Gladwell

malcom-gladwell
Author Malcolm Gladwell. Photo by Slate.

The Tipping Point is a business book that sold 2.5 million copies. In it, author Malcolm Gladwell pitches a theory on epidemics called the Tipping Point. This blog post attempts to reverse engineer the process Gladwell took to explain his idea.

Explaining an idea is hard. My favorite articles on the Engel Journal blog are ideas, and readers often ignore them. Reflecting on my work, I asked, “What can Gladwell teach me about selling my ideas?” I found the answer in the opening pages of the Tipping Point.

Continue reading

Why is Yelp the 10th most popular website?

According to Quantcast, Yelp is the tenth most popular website on desktop and the second most popular website on mobile in the United States. With so many sites out there, why is Yelp so special?

My theory involves Yelp’s use of identity. Identity is central to the human experience. One of the first things we learn is how to say our names, “I am Eisaiah. I am Susie. I am Peter.”

Yelp’s users call themselves as “Yelpers.” Top users are called “Yelp Elites.” Businesses identify themselves with stickers that say, “People love us on Yelp.” In the video above, there are 41 pieces of my identity attached to my Yelp profile.

Continue reading

Why do people visit the top 10 Quantcast sites?

My friend Nicholas Mac Connell says that, “People read to answer questions.” Maybe this also explains why people visit the 10 most popular websites according to Quantcast.

Here are the questions that I think the top 10 websites answer.

RANK SITE QUESTION ANSWERED
1 What answer?
2 What story?
3 What person?
4 What news?
5 What answer?
6 What news?
7 What tool?
8 What person?
9 What trade / deal?
10 What opinion?

After adjusting for duplicates, we get the seven (7) most popular questions in the U.S. that drive people to websites on both desktop and mobile devices:

  1. what answers?
  2. what news?
  3. what people?
  4. what stories?
  5. what tools?
  6. what trades / deals?
  7. what opinions?

Continue reading

What is Barnacle SEO?

The phrase “Barnacle SEO” means riding along on another website’s SEO.

Continue reading

Divide & Conquer Blogging with Rudyard Kipling

Rudyard Kipling writing app on Zoho Creator
A screenshot of my Rudyard Kipling writing app powered by Zoho Creator.

I just created the writing app your content marketing team needs to create thought provoking blog posts that stand apart from your competition. My app, named Rudyard Kipling after the system of writing, frees up your company’s experts to focus on sharing insights while writers focus on wordsmithing.

The writing app works by dividing the labor of writing an article into six steps:

  1. Ask3
  2. Answer3
  3. Draft
  4. Edit
  5. Publish
  6. Share

Continue reading

One millennial’s review of AT&T’s Workforce 2020

Picture of a modern workspace.
Naunce_09” by K2 Space is licensed via CC BY 2.0. Office is not AT&T.

In February of this year, AT&T’s CEO, Randall Stephenson, was quoted as telling employees, “There is a need to retool yourself, and you should not expect to stop.” I was excited to read this.

Fast forward to today.

As I was flipping through the pages of the latest Harvard Business Review, Inside AT&T’s Radical Talent Overhaul caught my eye. Interested to see how Randall’s retooling was going, I poured over every word of the article.

The article explained that AT&T is calling its talent overhaul program “Workforce 2020.” It is a company culture reboot of unprecedented scale. Many aspects of the program make sense to me as a millennial; here are my top three features:

Continue reading