A 1 star review is OK – sometimes

man-742766_1920
Credit: Ryan McGuire

If you walked by my office in 2015, chances are you would overhear me saying, “It is ok, doctor, that you have this 1 bad review—”

Perfect 5 star ratings are not believable. Now, I have proof! Thanks to Nick Kolenda in What I Learned from Analyzing 12 Million Customer Reviews.

Continue reading