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EISAIAH ENGEL

Author & B2B marketer, building digital ecosystems

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A 1 star review is OK – sometimes

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Credit: Ryan McGuire

If you walked by my office in 2015, chances are you would overhear me saying, “It is ok, doctor, that you have this 1 bad review—”

Perfect 5 star ratings are not believable. Now, I have proof! Thanks to Nick Kolenda in What I Learned from Analyzing 12 Million Customer Reviews.

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Comment November 26, 2016November 26, 2016 Eisaiah Engel
 

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