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EISAIAH ENGEL

Focused Communicator | B2B Marketing Leader | 2X Author

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diet

cheatdietdirect responsesocial prooftestimonialsweight-loss

Social Proof: CHEAT™ Banner

This banner ad won’t be winning an award any time soon. Still, it makes great use of social proof (testimonials) and is persuasive.

3 Comments November 10, 2009 Eisaiah Engel
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CHEAT on a diet quiz

More banner ads for the CHEAT™ food sprinkle.

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Comment November 6, 2009November 27, 2016 Eisaiah Engel
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CHEAT can’t make you perfect

David Engel on stock photos: ‘I hate them.’

So, when I needed to find some witty material for a CHEAT™ ad, I posted an ad on Craigslist – encouraging local people to send in their pics. And, to my surprise, none other than Playgirl Cover model Julian Fantechi responded with a personal photo.

1 Comment November 3, 2009 Eisaiah Engel
 

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