Social Proof: CHEAT™ Banner

This banner ad won’t be winning an award any time soon. Still, it makes great use of social proof (testimonials) and is persuasive.

CHEAT on a diet quiz

More banner ads for the CHEAT™ food sprinkle.

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CHEAT can’t make you perfect

David Engel on stock photos: ‘I hate them.’

So, when I needed to find some witty material for a CHEAT ad, I posted an ad on Craigslist – encouraging local people to send in their pics. And, to my surprise, none other than Playgirl Cover model Julian Fantechi responded with a personal photo.