This banner ad won’t be winning an award any time soon. Still, it makes great use of social proof (testimonials) and is persuasive.
diet
CHEAT on a diet quiz
CHEAT can’t make you perfect
David Engel on stock photos: ‘I hate them.’
So, when I needed to find some witty material for a CHEAT™ ad, I posted an ad on Craigslist – encouraging local people to send in their pics. And, to my surprise, none other than Playgirl Cover model Julian Fantechi responded with a personal photo.
