What would you eat if you could CHEAT?

I forgot to mention in the post about CheatRX.com that I wrote the tagline, “What would you eat if you could CHEAT?”

Re-Writing a Weight Loss MLM

Here is an ad written in for a MLM in the weight loss industry. Instead of giving it the regular look of an MLM, I gave it a news appeal. Sales people are now ‘weight loss hosts.’ The term multi-level marketing is redefined to Weight Loss 2.0.

Continue reading

Social Proof: CHEAT™ Banner

This banner ad won’t be winning an award any time soon. Still, it makes great use of social proof (testimonials) and is persuasive.

CHEAT on a diet quiz

More banner ads for the CHEAT™ food sprinkle.

Continue reading

CHEAT can’t make you perfect

David Engel on stock photos: ‘I hate them.’

So, when I needed to find some witty material for a CHEAT ad, I posted an ad on Craigslist – encouraging local people to send in their pics. And, to my surprise, none other than Playgirl Cover model Julian Fantechi responded with a personal photo.