Social Advertising

Let people make their own advertisements for your product in their Facebook pictures.

Photographer: Mickey van der Stap
Photographer: Mickey van der Stap

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Social Networks: The digital red carpet

Social networks allow the everyday person to write their biography and share it with the world in a way that — in the past — was reserved for the super-famous.

Social networking is a similar feeling to walking down the red carpet at the academy awards.
Photographer Alan Light / Academy Awards 1988

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Fishing for “A” Candidates in a Digital Pond

Fishing for “A” Candidates in a Digital Pond was a small publication I wrote in November of 2008. It was supposed to be “a guide to recruiting top talent to your firm by having intriguing conversations over social networks and RSS.”

While some of the ideas are obsolete now, here are some interesting concepts that could tweaked to fit today’s digital landscape. Especially page 12.

Click here to read Fishing for “A” Candidates in a Digital Pond

RSS advertising feeds can be distributed through employees's facebook profiles

CHEAT can’t make you perfect

David Engel on stock photos: ‘I hate them.’

So, when I needed to find some witty material for a CHEAT ad, I posted an ad on Craigslist – encouraging local people to send in their pics. And, to my surprise, none other than Playgirl Cover model Julian Fantechi responded with a personal photo.