Prospect Theory eMindset Explained

The Prospect Theory eMindset is a one page summary of Prospect Theory–chunked into simple facts, questions, and visualizations.View Prospect Theory eMindsetInformation is presented in parallel. Readers can jump around in whatever way “fits” their brain best. Many discover this is a faster way to learn than reading sentence by sentence.

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Decision Dyad

Sitting face-to-face in a dyad

David Engel and Greg Clowminzer use the dyad process to intimately define what every marketer is after–decision.

David: Tell me what a decision is.

Greg: A decision is a mental, strategic move, in order to avoid some future consequence.

David: Thank you. Tell me what a decision is not.

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Map Decision: Tension & Release

This is my personal experience of tension and release around a driving decision.

Monday, March 1, 2010

On my way to meet a friend today in Carlsbad, I opened my iPhone to get directions.

The map suggested that I take Jefferson Street. But, I already envisioned taking the 5 and exiting Carlsbad Village Dr.

Tension. “Whoa… This map is telling me one thing, but I’m thinking another.”

“Fuck the map.” I decided to take the route that was already in my mind.

In that moment, the tension went away.

 

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