2010

In early 2010, I wrote a blog post called 2010:A Renaissance in Persuasion. I announced that I was on a journey to find better ways of advertising. I wrote, “perhaps [my findings] will be unlike anything we have called advertising before.” That is exactly what happened with Company Data Trees.

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News Update: Mobile Intelligence Report is Out



The Mobile Intelligence Report allows marketers to see what their website looks like on mobile devices. So they can see what their mobile customers see.

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Decision Dyad

Sitting face-to-face in a dyad

David Engel and Greg Clowminzer use the dyad process to intimately define what every marketer is after–decision.

David: Tell me what a decision is.

Greg: A decision is a mental, strategic move, in order to avoid some future consequence.

David: Thank you. Tell me what a decision is not.

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2010: A RENAISSANCE IN PERSUASION

As we start the 10’s, the landscape of advertising will become even more shaky for those who rely on “what used to work.”

Leonardo DaVinci's toothed gears. DaVinci was also a painter, architect, mathematician...
2010: Time to discover new ways to help consumers make buying decisions.

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Vehicle Affiliate Advertising

I think about this method as a loan for infinite advertising funds.

In my 2009 beta test, I was able to get 30+ people to pay $35 to cover setup costs. My total out-of-pocket expense to get started was $0, yet 30 of my ads were driving around the city.

The method is a re-invented “paid to drive” program. It tracks sales or leads from an ad on an affiliate’s car. There is a unique phone number on the ad – that is associated only with that affiliate. When prospects call the number, the system tags the incoming customer to the affiliate. Continue reading