In early 2010, I wrote a blog post called 2010:A Renaissance in Persuasion. I announced that I was on a journey to find better ways of advertising. I wrote, “perhaps [my findings] will be unlike anything we have called advertising before.” That is exactly what happened with Company Data Trees.
Advertisers can use this pay-per-performance, grassroots model to pass out samples with little to no cash upfront.
David Engel and Greg Clowminzer use the dyad process to intimately define what every marketer is after–decision.
David: Tell me what a decision is.
Greg: A decision is a mental, strategic move, in order to avoid some future consequence.
David: Thank you. Tell me what a decision is not.
As we start the 10’s, the landscape of advertising will become even more shaky for those who rely on “what used to work.”
I think about this method as a loan for infinite advertising funds.
In my 2009 beta test, I was able to get 30+ people to pay $35 to cover setup costs. My total out-of-pocket expense to get started was $0, yet 30 of my ads were driving around the city.
The method is a re-invented “paid to drive” program. It tracks sales or leads from an ad on an affiliate’s car. There is a unique phone number on the ad – that is associated only with that affiliate. When prospects call the number, the system tags the incoming customer to the affiliate. Continue reading