If you build it they’ll come moments

Baseball field at night being built

Baseball field at night being built

Lowell McAdam, the CEO of Verizon, told analysts, “This is going to be one of those if-you-build-it-they’ll-come moments…” He was explaining at the JP Morgan Technology, Media and Telecom conference why Verizon plans to keep investing in microcells and attaching them to buildings.

It’s the same reason John Donovan told analysts at the Citi Technology, Media and Telecommunications Conference why AT&T was boosting its network capacity. When network speeds get faster, new technologies spring up to consume that speed. According to Donovan, “5G is different because its performance is so much better that it’s going to enable a whole bunch of new-to-the-world use cases, whether it’s live maps, autonomous cars, virtual reality.” We are indeed witnessing an if-you-build-it-they’ll-come moment for telecom.

Continue reading

1 Valuable Marketing Tip from Godiva’s Box that Keeps Giving

Godiva’s Box That Keeps Giving is lighting up the advertising trade press. The campaign is a valuable example of using the product to spur a habit. The habit here is food gifting.

Continue reading

How to Get 100,000 People to See Your Blog Post — Unbounce

I am reblogging this post because it is an example of a big idea.

What would more traffic to your blog post mean to you? Image source. What would 100,000 views on a blog post mean to you? Depending on the goals of your blog, it could mean thousands of new subscribers and fans. But it could also mean new customers — big traffic means big exposure and big…

via How to Get 100,000 People to See Your Blog Post — Unbounce

New David Engel Ad Portfolio

The new David Engel Ad Portfolio is out. Thank you to all the fantastic clients who gave these ideas a chance to be born.

Bio with a ‘big idea’

Very few bios have a big idea.

The big idea in this bio = you can have a relationship with food… and it can be healthy.

Continue reading

Define: Big Idea in Advertising

Big ideas are fresh and provoking ideas that hold a viewer’s attention.

Continue reading

Energy Drink Game Changer

I wrote this ad when the company’s sponsored golfer was winning the PGA Tour. That explains the visor.