If you build it they’ll come moments

Baseball field at night being built

Baseball field at night being built

Lowell McAdam, the CEO of Verizon, told analysts, “This is going to be one of those if-you-build-it-they’ll-come moments…” He was explaining at the JP Morgan Technology, Media and Telecom conference why Verizon plans to keep investing in microcells and attaching them to buildings.

It’s the same reason John Donovan told analysts at the Citi Technology, Media and Telecommunications Conference why AT&T was boosting its network capacity. When network speeds get faster, new technologies spring up to consume that speed. According to Donovan, “5G is different because its performance is so much better that it’s going to enable a whole bunch of new-to-the-world use cases, whether it’s live maps, autonomous cars, virtual reality.” We are indeed witnessing an if-you-build-it-they’ll-come moment for telecom.

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1 Valuable Marketing Tip from Godiva’s Box that Keeps Giving

Godiva’s Box That Keeps Giving is lighting up the advertising trade press. The campaign is a valuable example of using the product to spur a habit. The habit here is food gifting.

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How to Get 100,000 People to See Your Blog Post — Unbounce

I am reblogging this post because it is an example of a big idea.

What would more traffic to your blog post mean to you? Image source. What would 100,000 views on a blog post mean to you? Depending on the goals of your blog, it could mean thousands of new subscribers and fans. But it could also mean new customers — big traffic means big exposure and big…

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