What would you like to be known for?

A sharp pencil stands apart
Here’s how to start the branding process without spending 5 months and $1,000,000.

Ask yourself two questions:

What do I want my company to be known for?
What do I want my company to be known as?

Professional business coach, Greg Clowminzer, introduced me to these questions. I was shocked at how simple yet effective they were in helping me articulate my brand.

Similarly, a marketer may want to consider these questions before hiring an ad agency. Doing so will help the marketer gain clarity around the brand’s direction. With a clearer direction upfront, the agency can do a better job communicating how the marketer stands apart from the competition.