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EISAIAH ENGEL

Focused Communicator | B2B Marketing Leader | 2X Author

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branding

advertisingbrandingrecalltrauma

Advertisers, Don’t Get Fenced Out

Traumatized customers erect fences

February 1, 2010. I woke up as my friend shouted, “Oh my God. They stole everything.”

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1 Comment March 21, 2010 Eisaiah Engel
brandinginquiryWriting Ads

What would you like to be known for?

A sharp pencil stands apart
Here’s how to start the branding process without spending 5 months and $1,000,000.

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2 Comments February 19, 2010November 27, 2016 Eisaiah Engel
advertisingbrandingconceptsImaginationinventionuncommon mediaWriting Ads

2010: A RENAISSANCE IN PERSUASION

As we start the 10’s, the landscape of advertising will become even more shaky for those who rely on “what used to work.”

Leonardo DaVinci's toothed gears. DaVinci was also a painter, architect, mathematician...
2010: Time to discover new ways to help consumers make buying decisions.

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Comment January 4, 2010November 27, 2016 Eisaiah Engel
advertisingben steinbrandingcommercialseye drops

Branding won again: Clear eyes

Today I went eye-drop shopping.

There were so many choices on the shelf. Then, suddenly, the voice of Ben Stein guided me to the product I had been brainwashed to buy through all the TV commercials I watched as a kid.

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Comment November 12, 2009 Eisaiah Engel
 

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