February 1, 2010. I woke up as my friend shouted, “Oh my God. They stole everything.”
branding
What would you like to be known for?
Here’s how to start the branding process without spending 5 months and $1,000,000.
2010: A RENAISSANCE IN PERSUASION
As we start the 10’s, the landscape of advertising will become even more shaky for those who rely on “what used to work.”
Branding won again: Clear eyes
Today I went eye-drop shopping.
There were so many choices on the shelf. Then, suddenly, the voice of Ben Stein guided me to the product I had been brainwashed to buy through all the TV commercials I watched as a kid.