Memoirs: FBook Auction

FBook Auction - a way to buy and sell facebook groups. Invented by advertising copywriter David Engel in 2005.Back in 2005, when I was at USC, I created a site called FBookAuction.

The site allowed users to auction off ownership to groups on Facebook. The new owner could send marketing messages to the group. (This was before Facebook apps.)

The idea was to give Facebook entrepreneurs a way to make money by aggregating groups of people that an advertiser would target (e.g. people with allergies). And to give advertisers (e.g. allergy drug company) a way to send marketing messages to their target audience.

It didn’t work.

Imagination > Knowledge. Capture it.

Nicholas Mac Connell's Brain Organizer iPhone App is a great tool for organizing thoughtsLunch today was with the inventor of the brain organizer iPhone app, Nicholas Mac Connell. We were talking about how imagination is more important than knowledge.

I use Nicholas’ product, the brain organizer, to capture my imagination while writing ads. When the many scattered ideas come into my head, I’m able to file them in the brain organizer. The product uses a very simple – yet very powerful categorization system. It gives me a high-level view of what’s going on in my imagination. Now, big ideas don’t get away.