I just finished the Puzzle eMindset.
To me, this piece stands on the border of art and “how to” literature.
As we start the 10’s, the landscape of advertising will become even more shaky for those who rely on “what used to work.”
Let people make their own advertisements for your product in their Facebook pictures.
Lunch today was with the inventor of the brain organizer iPhone app, Nicholas Mac Connell. We were talking about how imagination is more important than knowledge.
I use Nicholas’ product, the brain organizer, to capture my imagination while writing ads. When the many scattered ideas come into my head, I’m able to file them in the brain organizer. The product uses a very simple – yet very powerful categorization system. It gives me a high-level view of what’s going on in my imagination. Now, big ideas don’t get away.