2010: A RENAISSANCE IN PERSUASION

As we start the 10’s, the landscape of advertising will become even more shaky for those who rely on “what used to work.”

Leonardo DaVinci's toothed gears. DaVinci was also a painter, architect, mathematician...
2010: Time to discover new ways to help consumers make buying decisions.

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Passwords reinvented: easy to remember, hard to crack

How do you make passwords for the cloud that are hard for hackers to guess yet easy to remember?

Below is a transcript of the video. It was prepared in a hurry and may contain spelling errors. Continue reading

Imagination > Knowledge. Capture it.

Nicholas Mac Connell's Brain Organizer iPhone App is a great tool for organizing thoughtsLunch today was with the inventor of the brain organizer iPhone app, Nicholas Mac Connell. We were talking about how imagination is more important than knowledge.

I use Nicholas’ product, the brain organizer, to capture my imagination while writing ads. When the many scattered ideas come into my head, I’m able to file them in the brain organizer. The product uses a very simple – yet very powerful categorization system. It gives me a high-level view of what’s going on in my imagination. Now, big ideas don’t get away.