One of the questions that B2B customers are typing into Google on mobile is, “how much do [YOUR BRAND] products cost?”
What kind of results are they getting back? Chances are, the answer to their question is buried in a PDF document or some desktop formatted page–not easily accessible on mobile.
Imagine what that B2B viewer is doing when ask search for how much your products cost. They are probably at an airport, in a meeting in between meetings. And they want an answer quickly. My preference is to tell them right in Google AdWords. This is a real-life AdWords campaign for Review Report Card.
If your pricing isn’t as simple as Review Report Card, you can write the ad to explain generally how your pricing works. Is it priced per user? Consumption volume? For example, if you’re a Software company, your ad might read, “Price starts at $50 / user / month. Call for more details.”
Notice the Call button right on the ad. This is the Click to Call Ad Extension in Google AdWords. It’s an absolute necessity for B2B marketers, especially if your products are best explained by a salesperson.
I’m having a blast with our new campaign, Doctor Good’s Bad Review. The campaign is generating awareness among medical professionals that their online ratings could be attacked at any time. The solution is to stop attacks early with Review Report Card.
Every so often, I like to take a late night walk on Moonlight Beach and get lost in thought.
Tonight, I asked, “What is mastery?”
I came up with an intellectual definition (as opposed to a spiritual, physical or emotional one). Mastery is being able to see the details within the big picture–not just the details or the big picture but both.
FYI – here’s a tip for Internet Explorer users. If you’re seeing the web in Black and White (or Grayscale), it’s probably not a bug. You’re not actually missing color in Internet Explorer. The chances are, it’s a simple Accessibility setting that needs to be unchecked: “Ignore colors specified on webpages.”
You can fix the Internet Explorer Black White Bug by following these steps.
Step 1: Press Alt and then select Tools > Internet Options.