In the world of data mining, computers are known as Robots. TRIM+P (see definition #4) arose from the need to explain the complicated functions that Mobile+Positive performed in a simple fashion.
The idea that Alek and I had was demonstrate the benefits of Mobile+Positive through story. This actually how I met Mark Leggett. I searched the web through and through for someone who not only designed the style that I wanted, but also had a great sense of humor.
We started with a background for our Twitter page. TRIM+P needed a setting, a place where the user could picture him doing all the data mining and crunching for Mobile+Positive…