Questions are a window into the mind. Here are my questions today:

1. What is perceived as more valuable: a 28 page PDF with tutorials or a 100 page PDF with tutorials?

   • Bob Bly says that electronically delivered books need to have 10x more information than physical books to get the same price point.
   • The trend is for copy to be short.

2. When will email be dead and what will replace it?

   • What behaviors will have to be modified to replace email?
   • What are the internal and external drivers that reward the replacement behavior?

3. What can finance teach marketing?

   • Where do financial concepts overlap with marketing concepts?
   • Could finance and marketing be two sides of the same coin?

4. Is rel=me transitive on Google, Yahoo and Bing?

   • What will the future use of rel=me be?
   • When will there be a rel=me for companies so that our B2B marketing databases can do things like connect PG.com to all of its related domains?

5. How does my environment influence me?

   • What triggers are influencing me?
   • How do I encourage others to give me feedback? I tried this survey.

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