questions

How I think: Thursday, June 2, 2016

Rubix cubes floating across outer space
“synapsis” by Leo Grübler is licensed under CC BY-ND 2.0

Questions are a window into the mind. Here are my questions today:

  1. What is perceived as more valuable: a 28 page PDF with tutorials or a 100 page PDF with tutorials?

    • Bob Bly says that electronically delivered books need to have 10x more information than physical books to get the same price point.
    • The trend is for copy to be short.

  2. When will email be dead and what will replace it?

  3. What can finance teach marketing?

    • Where do financial concepts overlap with marketing concepts?
    • Could finance and marketing be two sides of the same coin?

  4. Is rel=me transitive on Google, Yahoo and Bing?

    • What will the future use of rel=me be?
    • When will there be a rel=me for companies so that our B2B marketing databases can do things like connect PG.com to all of its related domains?

  5. How does my environment influence me?

    • What triggers are influencing me?
    • How do I encourage others to give me feedback? I tried this survey.

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An efficient writing process for Facebook Pages

Odyz Cards was an experiment run between August and November 2015 to answer the question: What is the most efficient way to author original content for Facebook? 

The concept was to divide the task of writing into three parts:

odyz post example
An example dividing the labor in the writing process.

STEP 1. Odyz Cards asks customers a daily question. The question can be delivered via SMS, email or a sponsored Facebook post (pictured above).

STEP 2. Customers answers the question casually, in their own voices.

STEP 3. Odyz Cards turns customers’ answers into complete Facebook posts.

Customers would get their first experience with the concept via #TellOdyz #Freebies, which were sponsored Facebook posts questions (pictured above). Once they signed up for the $99/mo program, daily questions were sent via text message. The final posts were published on customers’ Facebook pages.
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