I think about this method as a loan for infinite advertising funds.
In my 2009 beta test, I was able to get 30+ people to pay $35 to cover setup costs. My total out-of-pocket expense to get started was $0, yet 30 of my ads were driving around the city.
The method is a re-invented “paid to drive” program. It tracks sales or leads from an ad on an affiliate’s car. There is a unique phone number on the ad – that is associated only with that affiliate. When prospects call the number, the system tags the incoming customer to the affiliate.
The following image is a similar method. Except it uses a text message (SMS) for the prospect to respond. Then it sends back a a URL to a mobile site for the prospect to visit. The URL contains a unique identifier. If the prospect takes action on the website – they are tagged to the driver of the vehicle for commission purposes.
Here is the first ad written to promote vehicle affiliate advertising.