Advertisers can use this pay-per-performance, grassroots model to pass out samples with little to no cash upfront.
I think about this method as a loan for infinite advertising funds.
In my 2009 beta test, I was able to get 30+ people to pay $35 to cover setup costs. My total out-of-pocket expense to get started was $0, yet 30 of my ads were driving around the city.
The method is a re-invented “paid to drive” program. It tracks sales or leads from an ad on an affiliate’s car. There is a unique phone number on the ad – that is associated only with that affiliate. When prospects call the number, the system tags the incoming customer to the affiliate. Continue reading