Social Advertising

Let people make their own advertisements for your product in their Facebook pictures.

Photographer: Mickey van der Stap
Photographer: Mickey van der Stap

Besides their own profile, people spend most of their time on their friends’ photos. Wouldn’t it make sense to advertise there?

Traditional social marketing means you go out and ‘get’ people on Facebook (or whatever network) to do something. You send them a message, you invite them to a group, etc. They outright accept, reject or ignore the message. It’s a classic stimulus/response model.

Social advertising is different. Can you name 1 reason why?

You’re able to write your answer below.

4 thoughts on “Social Advertising

  1. I was recently asked:

    How does the person displaying the ad in their profile get paid?

    Answer:
    Give them a coupon code in the URL that gives the friend an incentive and gives the person displaying the ad an incentive.

    For example, underneath the ad, there would be the text:

    Here is an ad I did for X company. They’re giving me a coupon for my friends. Click the link to get $5.00 off.

    http://www.XCOMPANY.com/?coupon=43439

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