What is business?

A simple definition of “business” is the conversion of human energy into money and vice versa.

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2010

In early 2010, I wrote a blog post called 2010:A Renaissance in Persuasion. I announced that I was on a journey to find better ways of advertising. I wrote, “perhaps [my findings] will be unlike anything we have called advertising before.” That is exactly what happened with Company Data Trees.

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