Healthcare Retareting – Ad Product

In May of 2012, we invented a healthcare re-targeting ad product. It worked by inferring what types of medical ads to show a user based on the type of doctors that they search for online.

Here is a video which describes the product.

The cookies would be set by the medical directories. The cookies have an ID that describes what type of medicine a doctor practices. For example, we know if someone visits a Dermatologist’s profile that we should show that user dermatology ads.

Thanks to Logan Lidster for the collaboration and the video editing. Thanks to Mark Leggett for the illustrations.

Ask Your Doctor – Ad Unit

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Engagement–not clicks–is what matters most in mobile marketing. In June of 2012, we designed a high-engagement mobile ad unit for pharmaceutical advertisers. It’s called the “Ask Your Doctor” ad unit. Pharmaceutical advertisers are always telling the public to ask the doctor about their drugs. Many already publish questions that the ad network can copy and paste to setup the campaign. Continue reading →

TRIM+P

In the world of data mining, computers are known as Robots. TRIM+P (see definition #4) arose from the need to explain the complicated functions that Mobile+Positive performed in a simple fashion.

The idea that Alek and I had was demonstrate the benefits of Mobile+Positive through story. This actually how I met Mark Leggett. I searched the web through and through for someone who not only designed the style that I wanted, but also had a great sense of humor.

We started with a background for our Twitter page. TRIM+P needed a setting, a place where the user could picture him doing all the data mining and crunching for Mobile+Positive…

Mobile+Positive Robot Big

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