As I blogged on on February 28, I met a gentleman whose lead generation agency is tasked with generating leads for a healthcare services company.
I asked him, “Does your client have a master data management strategy?” The answer was no.
The client is a large organization. They have millions of records of legacy data in Siebel and they are migrating to Salesforce CRM and Pardot. This legacy data could be a great asset if the client had a master data management system in place. The client does not, and this poses a risk for the lead generation agency.
It was early May 2014 in San Diego. I stepped outside for some fresh air. The 77 degree Santa Ana winds carried a whiff of the wild fires from the east. I was having a moment with the earth. Then my iPhone went “blop blep.” I looked down. It was a message from LinkedIn.
Black Friday 2010 brought e-commerce sales of $648 million (Comscore). In 2016, that figure rose to $3.34 billion (Adobe), a 415% increase. Mobile has played an increasing role on Black Friday. It accounted for 36% of this year’s online sales.
At the time of writing, the Dallas-Fort Worth Metroplex is home to around 20 Fortune 500 companies. One of the reasons why I moved from San Diego (which has two Fortune 500 Companies) to Dallas was for the career/networking opportunities that large enterprises bring to a city.
These drawings are for an early tool Aleksander Nowak and I developed at Company Data Trees. The tool allowed us to enrich a CSV list with our mobile website detection API. It used a client-side HTML5 database and deleted the data when the user confirmed the mash was complete. Below is a chart of the tool’s process flow.