Black Friday 2010 brought e-commerce sales of $648 million (Comscore). In 2016, that figure rose to $3.34 billion (Adobe), a 415% increase. Mobile has played an increasing role on Black Friday. It accounted for 36% of this year’s online sales.
At the time of writing, the Dallas-Fort Worth Metroplex is home to around 20 Fortune 500 companies. One of the reasons why I moved from San Diego (which has two Fortune 500 Companies) to Dallas was for the career/networking opportunities that large enterprises bring to a city.
These drawings are for an early tool Aleksander Nowak and I developed at Company Data Trees. The tool allowed us to enrich a CSV list with our mobile website detection API. It used a client-side HTML5 database and deleted the data when the user confirmed the mash was complete. Below is a chart of the tool’s process flow.
A stock & custom promotional display catalog arrives in David’s mailbox. But, David’s in interactive advertising and will never need to buy those products. They could have figured that out by crawling engeljournal.com, which they already had on file.
Now, David will have to discard that catalog. It’s sad to see a tree die in vain.