Big ideas are fresh and provoking ideas that hold a viewer’s attention.
As we start the 10’s, the landscape of advertising will become even more shaky for those who rely on “what used to work.”
Today I went eye-drop shopping.
There were so many choices on the shelf. Then, suddenly, the voice of Ben Stein guided me to the product I had been brainwashed to buy through all the TV commercials I watched as a kid.