Bio with a ‘big idea’

Very few bios have a big idea.

The big idea in this bio = you can have a relationship with food… and it can be healthy.

2010: A RENAISSANCE IN PERSUASION

As we start the 10’s, the landscape of advertising will become even more shaky for those who rely on “what used to work.”

This article was written as an experiment in October of 2009. It was never published.

In a world of advertising sameness, I thought this would be an different concept to try.

Although not specific, it could be narrowed down by calling out the audience like, “Hey dieters, guess what.”